Buccal Massage: How this massage has become a trending massage in 2024

buccal massage

When you hear the word “massage,” you usually think of getting a back or shoulder massage. In fact, a facial massage also has tremendous health and relaxation benefits. The latest trending massage for 2024 is buccal massage, a facial massage technique provided by a registered massage therapist trained in these methods.

Many report feeling invigorated after a buccal massage, as it promotes physical and mental calm. Get ready to learn about buccal massages, how they support health and wellness, and where to get one in Vancouver.

What is buccal massage?

The buccal area is a thin, flat muscle in your cheek between your lower cheekbones and your mouth (some refer to it as their “cheek muscle”). Buccal massage treatments use relaxation, lymphatic drainage, and intra-oral (inside the mouth) techniques on the face and neck to promote improved circulation, reduce water retention, and promote overall skin health.


They’re often recommended as a safe temporary alternative to injectables to help enhance facial appearance and health. These massages are sometimes recommended when you are looking for a temporary facelift to minimize acne and breakouts and to calm tense jaw muscles from TMJ dysfunction. It’s also a common massage technique to promote healthy skin and relaxation.  


You’ll feel and see the results of the massage before you leave your appointment. If you practice an otherwise healthy, active lifestyle, you can often expect results to last several weeks. The first few buccal massages may be more intense while your muscles get toned and relaxed. Once you’ve developed a more toned, plump face, massages will be more maintenance-focused. 

Is buccal massage safe?

Yes. Buccal massages are just as safe as other RMT massages. It’s safe to get at any age, even if you’re not showing facial lines or wrinkles. 


Buccal massages may not be recommended if you are pregnant, have thyroid issues, a cold sore, bleeding gums, or have other conditions. If you recently had other injectables like Botox or dermal fillers, we suggest waiting 1-3 months to have the massage. Always discuss your medical history with your RMT before a procedure to ensure no medical contraindications.

Benefits of a buccal massage

In addition to promoting temporary relaxation and calm, adding regular buccal massage to your self-care routine may help:

  • ease jaw tension
  • reduce puffiness
  • improve circulation
  • sculpt facial muscles
  • flush toxins from the face
  • soothe emotional anxiety and stress
  • smooth lines and wrinkles naturally


Some clients also report that buccal massages help define their jawline and cheekbones. For those with acne-prone skin, buccal massage can help promote proper blood flow and decrease inflammation, which can help reduce breakouts and skin redness. 

What techniques are used 

Like other massage techniques, buccal massages are customized to the patient’s needs. You’ll start by lying down comfortably on the massage table. Your RMT may use calming essential oils in the air and play calming music. 


To ensure maximum health and safety, your RMT will begin by sanitizing their hands and wearing sterile gloves during your massage. Then they will cleanse your face to remove any make-up or dirt before they begin. 


Here are examples of techniques they may perform at your next buccal massage:

  • Warm-up – massaging your cheeks and chin to begin loosening your tight muscles at the beginning of your appointment. 
  • Manipulation of buccal fat – placing fingers inside your mouth between your lips and gums to massage and pinch buccal fat.
  • Face mapping – placing a thumb on your cheekbones and nasolabial folds to encourage lymphatic drainage and reduce inflammation around the eyes. 
  • Stretching – massaging under chin and jawline

If you’re new to buccal massage, it may feel a little strange initially, as many buccal techniques involve the RMT’s fingers or thumb in your mouth. You may feel like your RMT is pulling your face into weird expressions, which may feel intense at first. If you’re in pain, let your RMT know; otherwise, know these “odd-feeling” techniques are helping to loosen your facial muscles, and you’ll feel relaxed shortly after.


Like any massage, the massaged areas of your face may be red for a short time after the massage. This is normal and should subside. 

How can I make the results last longer?

Most buccal massage results last several weeks. You can extend your results by eating healthily, staying hydrated, and exercising. When starting, schedule your buccal massages one to two weeks apart (or as recommended by your RMT) for six to eight sessions, then monthly as a maintenance massage afterwards. 


If your facial muscles feel tired and sore after a session, apply a warm compress to soothe your muscles. Like other massages, hydrate well before and after your massage to minimize discomfort and to begin reducing inflammation . 


It’s not usually recommended to try buccal massages on yourself at home, but your RMT can recommend some gentle facial massages you could try between sessions. Always wear sterile gloves, even when performing a the massage on yourself. 

Is it covered by health insurance?

Yes. At Oceana Massage, buccal massages are performed by trained and certified registered massage therapists. If your health coverage includes RMT services, your buccal treatments will also be covered. You can sometimes add buccal massages to other RMT massage appointments. Please inquire before booking. 

Where to get a buccal massage in Vancouver

The RMTs provide sculpting buccal massages in our Gastown office as part of our detox massage services. Put your best face first with a buccal massage! This cutting-edge healing treatment will leave you feeling more relaxed and looking even more refreshed.

Your healing journey begins now. Book your next buccal massage with Oceana today.